Hidden Wealth

Selling your business is likely the most important financial decision of your life.

If you are planning or considering selling your business in the next 12-24 months Terry’s new book “Hidden Wealth” The Secret to Getting Top Dollar for Your Business a ForbesBooks publication is a must read.

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About the Book

Smart people can and do make dumb decisions when selling their businesses. Don’t be one of them—and save thousands or millions in the process!

In Hidden Wealth, accomplished market maker and four-time author Terry Monroe shares stories of successful business people who unknowingly left millions of hard-earned dollars on the table. Often worse than the financial implication is the self-inflicted mental strain and grief that can occur when selling a business. In Hidden Wealth, you’ll learn how to realistically assess your situation, deal with the business that you have built over the years, and maximize the money you will receive when you do decide to cash out of the business.

Featuring real-life stories of owners who ventured blindly into the sale of their businesses and honest insights from his own mistakes, this book is the definitive guide on what to do and not to do when it’s time to sell. Terry shares a lifetime of experience to help business owners decide if they are really ready to sell, and if so, come out of the process with the money they deserve in their pockets.

Hidden Wealth

Having been both a buyer of businesses and a business owner having owned over 40 different businesses Terry knows firsthand what a business owner is experiencing physically, mentally, and emotionally.
His experience of selling over 800 businesses and working with over 1,000 business owners and buyers over the past 35 years gives him incredible insight of what really transpires between the business owner and their families and buyers of businesses.

Terry’s stories and advice is based on actual people and real-life situations and told from first hand experiences, not from a book smart perspective where the writer is thinking how a situation should be handled.
It has always been said that we learn from our failures not our successes, but the true sign of a successful individual is to be able to learn from someone else’s failures and not your own.

In This Book You Will Learn:

  • Why business owners are reluctant to sell their business and how to recognize the proper mindset that is needed to be a seller.
  • Why some business owners are successful sellers and why some sellers end up losing millions of dollars.
  • Why you do not want to be a “Dismal D’s” business seller, which could cost you millions.
  • Find out if you are part of the “Rule of 72 Club”, which could be the kiss of death for a business owner or their family.
  • How to determine the value of what you are selling, which in most cases is the biggest financial asset of your life.
  • Who are the players you are going to need to put the sale together and get it done properly? It may surprise you as to what players are needed.
  • Do you go for Top Dollar or Most Money into Your Pocket? There is a difference.
  • When is the right time to sell your business and how long is it going to take to sell the business if everything goes according to plan (And things never go according to plan)
  • Learn how to recognize the do’s and don’ts through real life stories about business owners who pocketed millions of dollars while others left millions of dollars on the table.
  • Have you done enough financial planning for you to get top dollar?
  • When is the best time to contact your accountant and what to watch out for.
  • Business Brokers, Investment Bankers and Intermediaries. Which one is right for you?
  • Have you determined the tax implications of the sale of the business?
  • Do you have the correct entity structure for putting the most money in your pocket?
  • Learn the Psychology of Staying Rich after the sale of the business.
  • What is the difference between appraisals and business valuations?
  • How to get yourself into the proper mental mindset to sell.
  • The easy way to obliterate the fear of selling too low.
  • Why business owners consider selling their business and why they don’t sell.
  • How to get a solid idea of what it will be like if you sell your business– without actually selling it—to give you a true preview of what it will be like should you decide to sell.
Terry Monroe Headshot

About the Author

Terry Monroe is the president and founder of American Business Brokers & Advisors. He is the author of Hidden Wealth: The Secret to Getting Top Dollar for Your Business a ForbesBooks publication. He is a professional intermediary, a market maker for privately held companies, and has been involved in the sale of more than 800 businesses. He also serves an advisor, consultant, and assists in market valuations. In his thirty-plus years of service, and as an owner himself of 40 different businesses, Terry has a thorough understanding of business growth and enterprise management. His personal ownership portfolio has included national franchises, a retailer with 200+ locations across North America, restaurants, media companies, and petroleum distribution businesses to name a few. You name it, he’s done it. And he has the scars of experience to show for it! Now, Terry enjoys using his wealth of experience to advise business owners regarding valuations, mergers and acquisitions, business sales and consulting with business owners in the preparation of getting oneself and the business ready to be sold and shares this experience in his latest book Hidden Wealth: The Secret to Getting Top Dollar For Your Business.

This extensive experience has given Terry a thorough understanding of business growth and enterprise management and an expert in the convenience store, retail, and service industries. He shares his “expensive experience” in a ”Financial Insights” guest column for Convenience Store News, and has been featured in many leading sales and business media including The Wall Street Journal, Entrepreneur magazine, CNN Money, WGN Radio, and USA Today.

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The Secret to Getting Top Dollar For Your Business

Hidden Wealth

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