Selling your business is likely the most important financial decision of your life.

If you are planning or considering selling your business in the next 12-24 months Terry’s new book “Hidden Wealth” The Secret to Getting Top Dollar for Your Business a ForbesBooks publication is a must read.

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About the Book

Smart people can and do make dumb decisions when selling their businesses. Don’t be one of them—and save thousands or millions in the process!

In Hidden Wealth, accomplished market maker and four-time author Terry Monroe shares stories of successful business people who unknowingly left millions of hard-earned dollars on the table. Often worse than the financial implication is the self-inflicted mental strain and grief that can occur when selling a business. In Hidden Wealth, you’ll learn how to realistically assess your situation, deal with the business that you have built over the years, and maximize the money you will receive when you do decide to cash out of the business.

Featuring real-life stories of owners who ventured blindly into the sale of their businesses and honest insights from his own mistakes, this book is the definitive guide on what to do and not to do when it’s time to sell. Terry shares a lifetime of experience to help business owners decide if they are really ready to sell, and if so, come out of the process with the money they deserve in their pockets.

Hidden Wealth by Terry Monroe-book cover

Having been both a buyer of businesses and a business owner having owned over 40 different businesses Terry knows firsthand what a business owner is experiencing physically, mentally, and emotionally.
His experience of selling over 800 businesses and working with over 1,000 business owners and buyers over the past 35 years gives him incredible insight of what really transpires between the business owner and their families and buyers of businesses.

Terry’s stories and advice is based on actual people and real-life situations and told from first hand experiences, not from a book smart perspective where the writer is thinking how a situation should be handled.
It has always been said that we learn from our failures not our successes, but the true sign of a successful individual is to be able to learn from someone else’s failures and not your own.

In This Book You Will Learn:

Terry Monroe

About the Author

Terry Monroe is the president and founder of American Business Brokers & Advisors. He is the author of Hidden Wealth: The Secret to Getting Top Dollar for Your Business a ForbesBooks publication. He is a professional intermediary, a market maker for privately held companies, and has been involved in the sale of more than 800 businesses. He also serves an advisor, consultant, and assists in market valuations. In his thirty-plus years of service, and as an owner himself of 40 different businesses, Terry has a thorough understanding of business growth and enterprise management. His personal ownership portfolio has included national franchises, a retailer with 200+ locations across North America, restaurants, media companies, and petroleum distribution businesses to name a few. You name it, he’s done it. And he has the scars of experience to show for it! Now, Terry enjoys using his wealth of experience to advise business owners regarding valuations, mergers and acquisitions, business sales and consulting with business owners in the preparation of getting oneself and the business ready to be sold and shares this experience in his latest book Hidden Wealth: The Secret to Getting Top Dollar For Your Business.

This extensive experience has given Terry a thorough understanding of business growth and enterprise management and an expert in the convenience store, retail, and service industries. He shares his “expensive experience” in a ”Financial Insights” guest column for Convenience Store News, and has been featured in many leading sales and business media including The Wall Street JournalEntrepreneur magazine, CNN MoneyWGN Radio, and USA Today.

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