Selling your business is likely the most important financial decision of your life.

Learn from my “expensive experience” and save thousands or millions on the sale of your business.

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About the Book

Smart people can and do make dumb decisions when selling their businesses. Don’t be one of them—and save thousands or millions in the process!

In Selling with Certainty, Monroe provides friendly, appealing, no-nonsense advice to business owners about how to avoid the common pitfalls of selling their businesses—while ensuring they get full value from the years of hard work they’ve put in.

Featuring real-life stories of owners who ventured blindly into the sale of their businesses and honest insights from his own mistakes, this book is the definitive guide on what to do and not to do when it’s time to sell. Monroe shares a lifetime of experience to help business owners decide if they are really ready to sell, and if so, come out of the process with the money they deserve in their pockets.

For access to three free reports, and a free preview of Selling with Certainty, sign up for my newsletter.

Additional bonus content includes:

  • 7 Warning Signs That It May Be Time to Sell Your Business
  • 5 Common Mistakes Owners Make When Selling Their Business
  • 7 Deadly Mistakes Business Sellers Make
Terry Monroe Headshot

About the Author

Terry Monroe is the president and founder of American Business Brokers & Advisors. He is the author of The Art of Buying and Selling a Convenience Store and Selling with Certainty: Straightforward Advice for Cashing in on the Full Value of Your Business. He is a professional intermediary, a market maker for privately held companies, and has been involved in the sale of more than 500 businesses. He also serves an advisor, consultant, and speaker, and assists in market valuations. In his thirty-plus years of service, he has owned and operated more than forty different businesses.

This extensive experience has given Terry a thorough understanding of business growth and enterprise management and an expert in the convenience store, retail, and service industries. He shares his “expensive experience” in a ”Financial Insights” guest column for Convenience Store News, and has been featured in many leading sales and business media including The Wall Street Journal, Entrepreneur magazine, CNN Money, WGN Radio, and USA Today.

Interested in booking Terry to speak to your group?


  • “I decided to sell by business in 2016 after being in business for over 28 years. I knew how to successfully run these types of businesses, but wasn’t knowledgeable in selling my own business. Since I was probably going to sell only one business in my life, I decided that I needed a professional in this area to assist me so I didn’t make any costly mistakes. The first step was the hardest, finding the right person to represent me and take me through the process. I found that person in Terry Monroe with American Business Brokers and Advisors. From our first conversation, I knew that Terry was the right person. He explained the procedure and kept me informed every step of the way. He is very professional, well connected, honest, trustworthy and always looking after his clients’ best interest. I can’t envision what it would have been like going through the sale of my business without Terry Monroe or imagine why anyone would want to try this major transaction on their own.”
    Monica Musich
    President, Valley Dairy
  • “I had a very successful ethanol marketing company with accounts nationwide, but knew the time had come for me to change the way I was doing business. Terry helped consult with me in all of the aspects of selling my business. Not only did help find a buyer for my business, but he helped structure an exit plan that enabled me to receive a higher value than if I had sold the business by myself. What is remarkable is to this day Terry and I still talk on how to structure new acquisitions and business ventures. Great service after the sale.”
    Jon Bjornstad
    C & N Company
  • “Our Oil Company and chain of convenience stores has been in our family for 4 generations. So when the decision was finally made to sell, we wanted to make sure we had the person that could take us to the closing table and get us the highest value for our company. Our conversations with Terry spanned over several years and during that time he stayed with us and guided us on how to position our company to be sold for its highest value. We feel that because of Terry and his expertise in the selling and his guidance in the selling process we were able to get the highest value for our stores and able to complete the sale of our family business in a timely manner.”
    Jerry & Marlene Huot
    Huot Oil Company
  • “Terry and his company American Business Brokers & Advisors were able to accomplish something that I thought to be impossible and that was to sell my chain of convenience stores and help me get the market price I wanted for my stores. Terry worked with my wife and I in the valuing of our stores, the marketing of the stores, the negotiation and ultimately the sale of our stores. We would highly recommend Terry and his company if someone was interested in wanting to know the value of their convenience stores and ultimately in the selling of their business.”
    Jim and Pat Fash
    Jiffy Mini Marts - Terre Haute, IN
  • “This past year I had the pleasure of working with Terry Monroe on a large business sale involving a chain of convenience stores in multiple states. His vast experience in these types of transactions, along with his understanding of the emotions involved, allow him to come up with creative solutions to transaction hurdles. He conducts his business honestly and openly, and is a real joy to work with. If you’re thinking of buying or selling a large business, I highly recommend you call Terry.”
    David Finlayson
    Attorney, Finlayson Law Firm, PC (Albuquerque, NM)

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